- Written by
Heycameraman
- Posted at 08:57 am
This past summer two former employees of Mi Ranchito Mexican restaurant, in Lenexa KS, were charged with poisoning a batch a salsa causing a couple of dozen people to get sick. The restaurant would eventually be closed for an entire month. With the shut down the owner, who owns 5 other Mi Ranchito resaurants, had to layoff 100 workers.
My question is, in this case could social/nextgen media of helped save these 100 jobs? A recent report says that word of mouth is still number one in business. But i can’t help thinking had Mi Ranchito had a social/nextgen media strategy they could of played a larger role in getting the truth out about what happened and fueled that word of mouth PR that might of saved some jobs.
Yesterday Jeff Winkel, a casual patron of the restaurant, tried to get the word out and bring those 100 jobs back and he’s doin it the old fashion way. I had a short chat with him here’s what he had to say.
(1154 KB)
Listen on posterous
Sent from Laz’s iPhone
Posted via email from Heycameraman